NAIFA Members & CHEA Designees: Help Your 55+ Clients Gain Greater Financial Flexibility
As a valued member of the National Association of Insurance and Financial Advisors (NAIFA) and a Certified Home Equity Advisor (CHEA), you understand the strategic role home equity can play in a well-rounded retirement plan. Thank you for your interest in exploring how a reverse mortgage might complement and strengthen your client’s retirement strategy. To begin, simply complete the scenario request form using the details of a client you’d like us to review.
5 STEPS TO INTEGRATE HOME EQUITY INTO YOUR CLIENT’S FINANCIAL PLANNING PROCESS
- Discovery – Fill out this Case Study Form to connect with your Fairway Reverse Mortgage Planner (RMP)
- Analysis – Your Fairway Reverse Mortgage Planner will run a proposal with the client case team to determine benefit
- Discussion – The Reverse Mortgage Planner will present a case study to you via our proprietary relationship with EquityTrax
- Presentation – You and the Reverse Mortgage Planner will present the benefits of using their home equity to the client
- Implementation – Fairway Reverse Mortgage Planner will collect documents, application, order appraisals, etc., and close in app. 3-4 weeks.

There is over 13 TRILLION* in home equity locked in the properties of homeowners over 62 –
How much more AUM or Insurance could you be managing for them if we tap it?
*Source: National Reverse Mortgage Lenders Association, 2024.
View the CHEA classes currently open for enrollment HERE!
Scenario Request Form
CERTIFIED HOME EQUITY ADVISOR
(CHEA) CREDENTIAL HANDBOOK
Let’s Walk Through the Strategy Together
Connect with Neil Gelbert, Fairway’s AVP of Customer & Partner Success, to see how reverse mortgages can complement your clients’ retirement plans.
Neil.Gelbert@FairwayMC.com
Schedule time on Neil’s calendar HERE